THE MODULAR MINDSET

A holistic approach to real estate development, construction, & the modular manufacturing industry.

If you're committed to building smarter, delivering projects that truly make a difference, and driving a broader vision for sustainable construction, this book is your essential guide. Whether you're a manufacturer (factory), developer, general contractor, or a curious stakeholder eager to lead with innovation and efficiency—this book is for you.

The Backstory

This book emerged from the author’s own challenges with traditional construction methods. David and Audree have witnessed firsthand the inefficiencies that hinder the industry, from delayed projects to unpredictable costs, fueling their passion to inspire a transformation and embrace modern practices.

Instead of settling for the status quo, they ventured into modular construction, embracing a smarter, faster, and more sustainable path. Their exploration of modular construction was grounded in practical experience, shaped by real projects and the invaluable lessons learned throughout the journey.

The Modular Mindset embodies the essence of experience, fusing a passion for innovation with the commitment to empower industry professionals with a clear, actionable basis for confidently embracing modular practices.

Real-World Anecdotes and Case Studies

Learn from the real-life experience of industry leaders who have successfully embraced modular construction. These stories offer invaluable lessons and will undoubtedly inspire your confidence as you navigate your own unique journey toward innovation and personal growth.

Deep Insights

Gain an in-depth understanding of modular development, construction, and innovation from the factory floor to on-site assembly. We carefully break down the detailed process strategies that ensure efficiency, speed, and high-quality results in every project undertaken.

Forward-Thinking Frameworks

Stay ahead of the competition by learning how to implement the latest technologies, lean construction techniques, and sustainability practices. These innovative frameworks will not only help improve your operations but also position you as a forward-thinking leader in the industry.

Business Strategy for Modular Construction

Discover how to build smarter, more efficient companies by seamlessly integrating modular construction into your business model, whether your goal is to increase profitability, significantly reduce waste, or speed up project timelines. Modular construction offers a competitive edge and unique advantages.

Innovation as a Profit Center

We identify proven out-of-the-box strategies that work as a win-win solution for everyone. This innovative solution is designed for developers, GCs, factories, and suppliers, and it creates opportunistic plays for all stakeholders through significant savings, efficiencies, ESG, and best business practices.

A Roadmap for Adoption

Transitioning to modular construction can be overwhelming, but the rewards are immense and can lead to significant improvements in efficiency. This book provides a step-by-step guide to navigating the complexities of modular adoption, from initial education to full-scale implementation.

Why Read This Book?

Solves Construction Challenges

Discover how modular methods effectively tackle labor shortages, reduce cost overruns, and minimize project delays

Future-Proof Factory & Development Pipelines

Gain insight into the strategies and models that enable modular construction to become both scalable and profitable,

Building Sustainable Practices

Discover how modular construction reduces waste and supports sustainable building practices.

Competitive Advantage

Equip yourself with the latest technologies, quality control processes, and management frameworks.

What every Modular and Development Professional is reading right now

This book offers an inspiring, holistic perspective that delves into every aspect of the construction industry, showcasing how to harness the wealth of arbitrage through a modular mindset. It demonstrates the various applications within construction, such as factories, real estate development, general contracting, and the best business practices from a comprehensive viewpoint. While the principles focus on the modular manufacturing industry, their true power lies not just on the factory floor but in the broader vision of maintaining a thriving pipeline through innovation and application.

About the Authors

David Persons and Audree Grubesic are trailblazers in the modular construction industry, leveraging years of real estate development expertise alongside their mastery of both traditional and modular techniques. Their profound understanding of the key drivers of development unlocks incredible opportunities that modular methods present. With their insights, you gain clarity, confidence, and tools essential to embrace a modular mindset. This type of construction cultivates innovative thinking, whether in the manufacturing plant (factory) or out in the field.

final word

Adopting modular construction is a journey, but one filled with immense rewards. Building with a modular mindset equips you with the strategies and inspiration to lead the transformation of the industry.